This master page hack will help you replace the Office 365 text in the top Bar next to the app launcher
Put this code right above the </body> tag in your master page:
<!---Style the SharePoint top bar logo -->
<SharePoint:ScriptBlock runat="server">
if (typeof jQuery == 'undefined')
{
document.write('<script type="text/javascript" src="//code.jquery.com/jquery.min.js"><' + '/script>');
}
var interval = setInterval(function(){
if($('span.o365cs-nav-brandingText').length)
{
$('span.o365cs-nav-brandingText').html("<a href='https://yourtenant.sharepoint.com/'>My Custom Text</a>");
$('span.o365cs-nav-brandingText').attr("style","padding-top: 3px");
clearInterval(interval);
}
}, 1000);
</SharePoint:ScriptBlock>
<!--- End Style the SharePoint top bar logo -->
Source: https://sharepoint.stackexchange.com/questions/108695/replacing-the-office-365-logo-and-link-in-sharepoint-online-suite-bar
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